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Instagram Influencer Marketing: How To Find and Work With Influencers

Marketing de influencers en Instagram: Cómo encontrar y trabajar con influencers

Si bien hay varios factores a considerar al realizar una campaña de marketing de influencers, la elección de la estrategia adecuada es clave para lograr el éxito. Establecer objetivos claros y unir fuerzas con influencers para identificar y comprender a la audiencia de una marca puede catapultarla al éxito comercial en esta era digital.

¿Cuál es tu opinión? ¿Es Instagram influyente en tu estrategia de marketing? Déjanos tus comentarios a continuación.

Si estás considerando incorporar Instagram influencer marketing a tu estrategia digital.

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#2: Understand Your Audience

“A good influencer strategy will help you uncover the, sometimes surprising, details about your audience and their online behavior,” says Sherry Boucher, the social media strategist at SocialPilot.

To truly understand the motivations and behaviors of your audience, consider co-creating content with influencers that your audience resonates with.

#3: Measure the Impact

It’s important to measure your campaign’s success to see if it has an impact. This gives you the necessary insights to repeat successful promotions and tweak the not-so-successful ones.

#4: Give Influencers Creative Freedom

This will help set up influencer campaigns that produce authentic content and also provide the influencers some flexibility in their content creation” says Jeff Collins, a seasoned digital marketer from SocialPilot.

“By reviewing your co-created content with influencers, not only will you be showing your trust in their expertise, but you will also be receiving genuine insight from creators whose entire job is focused on creating and curating content that resonates with audiences,” Collins adds.

You can strengthen the trust between your brand and influencers by giving them objective guidance instead of steering their creative direction.

There you have it – some strategies to build a foolproof Instagram inclined influencer marketing campaign.




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